Buick and NCAA continued its partnership in making a positive difference to communities worldwide through Lacrosse the Nations, a non-profit organization empowering children in need through education, health and hope . The foundation was founded in part by Greg Bice, 2004 Great Western Lacrosse League Player of the Year University of Ohio.
Buick donated one meal for every child in need through Lacrosse the Nations. The number of meals donated by Buick will be based on the number of participants (35,000) during the Buick Lacrosse Challenge at the NCAA Fan Zone held on May 28-30, 2011. Over 90,000 meals were raised for schools in need.
Buick’s continued partnership with the NCAA is helping groups like Lacrosse the Nations make a positive difference in communities around the world. By shining a light on these winning efforts, Buick hopes to inspire others to go above and beyond to help others achieve their fullest potential in life. Tony DiSalle, U.S. Vice President of Buick Marketing.
Meanwhile, a 60-second video featuring Bice, and Lacrosse the Nations was included in the Buick Human Highlight Reel, a video collection of inspiring true stories about former NCAA-student athletes who are making a difference in communities around the world. The video was crowdsourced through Zooppa, the social networking platform that has helped major companies, such as AT&T with successful crowdsourcing campaigns. Click here to view a segment of those video screenings.
Buick ran their campaign using the Zooppa platform looking to crowdsource stories about the NCAA athletic experience, in particular lessons learned that were applied on the field to make a lasting positive impact on their communities.
Over 35 stories were submitted by Zooppa’s members featuring stories of former athletes from colleges across the United States who excelled at a variety of different sports including fencing, gymnastics, rowing, football and basketball. This enabled Buick to help fans celebrate the accomplishments of those athletes from the 23 NCAA sports.