Through a marketing campaign under its Aviation Design Academy (ADA), Air New Zealand is looking to crowdsource ideas for its new 777-300 aircraft. Customers can come up with ideas for in-flight snacks, cocktails and eye masks. Those who submit the winning proposal for each category gets a free trip from Auckland to London in April next year, where they will get to see their vision come to life in a real airplane setting.
The beauty of this contest is that it increases brand awareness while getting new ideas from a wider creative base. It has a fun component that Air New Zealand customers may find engaging. Customers can submit videos of them describing or presenting their concepts for snacks, cocktails and eye masks.
The charm of designing an eye mask can be immediately seen. There are so many possibilities to explore in terms of color, make, shape, and so on. Some may even think about imbibing certain aromatherapy properties into the bargain to heighten the relaxation factor. People can easily create prototypes for the purpose of presentation.
The same can be said of cocktails and snacks, both of which are relatively easy to make. All that’s needed is a bright idea and a source of fresh food products. Apart from taste, presentation is key (especially since it is the first thing people see when you are showing off your creation online).
The ADA promo has the potential for being a success. Through crowdsourcing, they may even find some winning cocktail or snack that could be a culinary trademark for their 777-300, as well as a stellar eye mask design unique to Air New Zealand.