[Crowd Leader: Shelley Kuipers] Crowd Labour is Going Viral!

Written by Shelley Kuipers.

At Chaordix we are often asked to explain the Crowdsourcing landscape from our perspective. What different types of crowdsourcing exist, how are they differentiated from each other, how they impact participants, and how businesses might benefit from them. Last month we wrote about Crowdfunding, and we provided some key examples. This month we are exploring Crowd Labour.

[Crowd Leader: Peter LaMotte] Participation isn't Optional

Written by Peter LaMotte.

Our team just wrapped a project with a national Consumer Package Goods brand that took a unique approach to testing out the crowdsourcing world. The brand team decided to launch two simultaneous projects on two separate crowdsourcing sites. A bake off if you will. One project was held on a traditional video contest site while the other, with the exact same budget, was launched through our curated crowdsourcing process. 

[Crowd Leader: Jonathan Moyal] Crowdsourcing Stepping in Where Government Falls Short

Written by Jonathan Moyal.

The crowdfunding world was abuzz this past week. After an amazing start to their month of February, Kickstarter announced that they are on track to distribute more funds in 2012 than the National Endowment for the Arts (NEA). This is undeniably great news for the industry at large, but it got me thinking: What does this mean for the role of government in a future where crowdfunding has really taken off?

[Crowd Leader: Ville Miettinen] Can the Crowd Help Make Virtual Personalities Cool Again?

Written by Ville Miettinen.

Once upon a time, interacting with artificial intelligence was pure science fiction: something only handsome crime fighters and fictional spacemen got to do.

Today, we interact with virtual actors so often that we barely notice them. But while these virtual personas are seemingly everywhere, they are not very lifelike and hardly ever as cool as their sci-fi ancestors (for the record I preferred HAL to KITT). There is always a point when you realize your new paperclip friend isn’t really listening to you at all, and the relationship goes downhill. Luckily for those of us who spend too much time in front of a computer, crowdsourcing may soon be able to make these virtual actors much more human.

[Crowd Leader: Tom Vroemen] Legislation on Crowdfunding of Businesses: a European Perspective

Written by Tom Vroemen.

It is striking how legislation on investing is almost 180 degrees around in Europe, compared to the United States. The need for an investor’s license makes crowdinvesting in the USA a very long shot. However, the regulatory burden in Europe is no less, the absence of the need for the full crowd to get their paper is the light at the end of the tunnel for legal Crowdfunding for businesses.

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