Dannon Joins PepsiCo in Crowdsourcing for Superbowl Ad

Much like the recent news that PepsiCo was crowdsourcing its Pizza Hut Superbowl advert, another big company has turned to the general populace for inspiration for its flagship commercial. Premier yogurt maker The Dannon Company will be advertising Dannon Oikos Greek Yogurt in a short clip featuring actor John Stamos. It will be directed and produced by two talented French videographers, whose submission was selected from all the proposals put forward by members of the crowdsourced video production site, Poptent.

On this occasion, the crowdsourcing was limited to members of Poptent, who are proven to be talented video makers; this differs from PepsiCo's contest which was open to anyone. The ad will also be released on the Dannon Oikos Facebook and YouTube pages.

Director Remy Neymarc (21,) and his brother, Andrew (23,) were selected to develop and produce the crowdsourced advertisement. The brothers have no formal videography training, yet they shone through during the judging process. As a result, Remy is possibly the youngest professional director in the history of Super Bowl advertising. He is currently studying Computer Science at Lewis & Clark College.

The brothers own their own  production company, Neymarc Visuals, which they founded in 2011. They work as a video production company for other businesses and also ply their trade through crowdsourcing sites like Poptent as an additional revenue stream. After less than a year they have already scooped one of the biggest contracts any videographer could hope for.

This assignment is a significant leap forward for crowdsourcing as a method for finding the best person for the task. Focused websites like Poptent that gather together people from around the world with certain talents allow those in need of the talent to find them and facilitate more efficient and positive business processes.