Pizza Hut Challenges Fans to ‘Top’ Their Efforts for Super Bowl Ad

Crowdsourcing-friendly superbrand PepsiCo is again utilizing the creativity of its fanbase by offering prizes for the most creative take on the "$10 Song," the song that they will be using in their pre-game Superbowl advertisement.

Six winners, chosen for their creativity and uniqueness, will be featured playing their own unique version of the montage during the advert. Facebook is being utilised heavily for the contest. The Pizza Hut fanpage on the social networking site has a section devoted to the contest, where users can view the original song and follow the steps to submit their entry. No figures for the number of entrants have been released yet but the highly popular page is expected to attract a lot of entries.

Anyone can enter the competition, provided they are a citizen of the United States. In addition to being featured on national television at prime time, the winners will receive other prizes: one is a chance to collaborate with the comedy music group Lonely Island.

Last year PepsiCo ran crowdfunding competitions for its six superbowl advertisements. This year sees a reduction, as they are only opening this particular advertisement to competition submissions. However, it appears PepsiCo is starting a trend: this year, at least one other superbrand, Chevrolet, will be creating a crowdsourced ad for the game.