Royal College of Nursing uses crowdsourcing to improve customer care

The Royal College of Nursing has initiated a site, powered by Crowdworks, where nurses, hospital administration, and other health care professionals may make suggestions to improve, or voice concerns about, customer care.

Only nursing staff and RCN management will have access to the site. There, ideas will be suggested, discussed, and collaborated on – then developed into reality if feasible. No matter how this initiative turns out, the Royal College of Nursing has the potential to make a huge impact on the future healthcare system in the UK.

Because some nurses have difficulty having their voices heard over customer care matters, this site will provide an opportunity for nursing staff to feel like valued members of their community, and will help them to see changes made that will matter. Further, this initiative will make those suggestions easy to use, since it will be accessible at all hours of the day and night – which is important for nurses who work long and sometimes inconvenient hours. Matthew Batten of RCN said, “Crowd sourcing represents a good way of ensuring all staff have the opportunity to have their views heard.”

Hopes are high that serious complaints will be registered, and that those complaints will be addressed.